Vision: To be passionate about service in everything we do. Mission: To be recognized as an exceptional organization, known for its passion in customer service, strong business performance, and progressive corporate culture. Values: Socially Responsible: We will advocate intelligent consumption by seeking to inform and educate customers and clients in the responsible and safe use of NLC products, implementing practices and initiatives that promote social responsibility in all areas of business, & by practicing intelligent consumption. Professional: We will develop trusting relationships with internal and external clients by demonstrating the Corporation's values, being honest and forthright, honoring commitments, and treating people with respect and dignity. NLC stores will be clean, attractive, well designed and functional. NLC staff will be knowledgeable, friendly and will engage customers thoughtfully and courteously to ensure their needs are clearly understood and serviced.

Teamwork: Each NLC employee and Board member recognizes the importance of diversity and teamwork and will seek input from key stakeholders, internally and externally, to optimize returns from our operations. The Corporation will ensure expectations are defined and communication is clear. NLC will recognize outstanding contributions and will look for opportunities to celebrate and develop strong relationships among staff. Initiative: Each NLC employee and Board member realizes and accepts that leadership is not position specific. Initiative will be encouraged, recognized and rewarded throughout the organization. Staff will be expected to use good judgment and will be empowered to make decisions. NLC employees and Board members believe initiative leads to greater success individually and organizationally. more... See more text