Due to economic climate change in 2001, Jayson decided to venture out on his own, hoping to further develop his talents and skills, as well as his business acumen. It was then that West Coast Illustration was born, and Jayson worked increasingly hard to build his client base. Many came because of his wide spectrum of styles and mediums for architectural renderings, and his ability to complete work on time and on budget. As relationships were built, Jayson's clients began requesting his advice on other related issues, such as graphic design, branding, marketing, presentation materials, and other creative packages. more... See more text