When Ali Aziz was a pack-a-day smoker and at his wits’ end trying to quit, he began looking for alternatives before his second daughter was born. “I must have wasted $1,000 just trying to figure out this new alternative. So when I finally did, I would get kits and sell them to friends and acquaintances outside of my house. My wife and I soon agreed that this business dynamic would not work, so we worked on getting a shop set up.”
“[Electronic cigarettes are] a smoking alternative,” says Ali, co-owner of LifestylE Cig. “You are still inhaling nicotine, but it is just nicotine, not the 399 other chemicals in each cigarette. I’m a third-generation smoker and what I came to understand is that I am passionate about smoking.”