After 32 years of existence, Chico has succeeded in expanding to form a chain of more than 16 stores, while still retaining the friendly, family atmosphere of a neighbourhood pet store, the principal value of the company.
"In high density areas, people want to patronize a pet store close to home, receive personalized service, and learn and obtain advice from skilled employees who over time get to know the local customers. This is a more user-friendly shopping experience than the big chains, and with competitive prices," says José Forest, co-owner.more...See more text