You might say Zinman Marché de Volailles was ahead by a whole century.
“My father first branded the grain-fed chicken nearly 45 years ago,” explains daughter Sabrina Guarascio, the president of a family-run specialty butcher shop still renowned for its vegetable grain-fed chicken and wide assortment of local livestock and wild meats.
“Everything you find in the store still comes from just a handful of local farms – the same ones we’ve been dealing with for over four generations now.”
Sticking to your guns in the brave new world of mechanized food production is no small order, explains Sabrina. Despite operating its own slaughterhouse and serving a wide array of wholesale and retail clients at its flagship shop in Little Italy, Zinman is constantly turning down overtures from large grocery chains.
“You can not go bulk and still be natural – the two just don’t mesh. So we’d rather stay small and humble. That’s who we are,” says Sabrina