Serious is staffed with exceptionally well-trained baristas and serves air-roasted Arabica beans from around the world. Free parking, plentiful seating, complimentary WiFi and operating hours that run from 6:30am to 7/8pm attract patrons who are as serious about their work as they are their coffee. Need a break? Enjoy some tasty baked goods by the fireplace, admire the work of local artists or break out a board game.